IQOS innovative technology heats tobacco without burning, generating a nicotine containing vapour that yields on average less than 10% of the levels of harmful constituents found in cigarette smoke.
IQOS is the result of over a decade of research on a range of potentially reduced-risk alternatives to cigarettes conducted by more than 430 scientists and experts in PMI’s R&D facilities in Switzerland. Investment to date exceeds $3 billion.
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